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BARE —which sells a significant percentage of its personal care products through Ulta retail stores—are sitting in a demographic sweet spot of future growth that will be fueled by increasing populations of its core customer base and by the opening of hundreds of new Ulta stores. This growing customer base should be further enhanced by the increasing population of U. Hispanic women, who on average spend 28 percent more on cosmetics, perfume and bath products than other customers. And as the Gen. X females start exiting the peak cosmetic spending years they will be replaced by the even larger cohort from Gen. Ulta stores also operate full-service salons on the premises, and offers salon styling tools and products for sale. The company prides itself on being the only U. The company went public Oct. It markets its products through premium wholesale customers, with Ulta being its biggest; company-owned boutiques, spas and salons; home shopping television; infomercials; online; and through international distributors. The company saw impressive growth in the first half of the decade, growing revenues more than 80 percent a year from to , and maintaining operating margins above 30 percent, which is well above that of its rivals. Bare Escentuals went public Sept. While the company has not fared as well as Ulta during the recession, suffering a 4. REV which recorded Demographically, both of these companies will see significant growth in their potential U. As of , the number of Americans entering this age bracket will begin to rise as U. By , the number of Americans entering this age bracket will far outstrip the number of Americans exiting it, as birth numbers climbed ever higher through the s, and—excepting a small seven-year lull in the s—on into the s. The population growth for this age bracket...
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